“Sustainability is an incredibly nuanced topic that has so many details that you have to dig into. Quotes have been edited for clarity and length.
#Bite toothpaste bits linkedin full
Not only should that be encouraging to you as a disruptor, but in the world of sustainability, when the big guys start making changes, the small impact of a disruptor grows exponentially.įor an in-depth look at this episode, check out the full transcript below. Make Em Sweat: It can be intimidating to go up against giants in an industry, but showing even a little bit of success in grabbing market share is something that will leave those big guys feeling pressure to make a change.Customers who take the time to learn will be more likely to repeat orders, and they will also be more likely to be understanding of things like extended shipping times. Teach Me Your Ways: Educating consumers is one of the most important things an ecommerce site needs to do, especially when the product offered is something that requires a change in habit and/or expectations.As Bite has gotten bigger and found the right partners, the company has also outfitted those partners with some of the tools that they can use to help support and grow other small businesses. As a sustainable business and a small business at that, Bite fought many battles to find manufacturers and fulfillment centers to partner with that met all their needs and price points. While the huge boost in sales is a dream come true, fulfilling orders becomes a major problem that has to be solved quickly or you risk losing all of your new customers. Pay It Forward: Going viral comes with its pros and cons.Embrace that journey because not only will you eventually be able to measure success, the opportunity cost of not taking the risk is too costly not to try. Don’t Fight The Fog: Breaking into new channels means divorcing yourself from KPIs and metrics and walking into foggy and unknown territory.Plus, she explained why she thinks it’s so important to keep content creation in-house, the reason she’s always testing new channels and leaning into video content - I mean, it is what launched her company - and she reveals why she’s not scared at all about the big-name manufacturers making copy-cat products, in fact, she’s excited about it. There were challenges around every corner, but Lindsay navigated through them all, and on today’s episode, she shares that rollercoaster ride of a story.
Needless to say she could no longer manufacture everything from her living room, and instead was thrown into the deep end trying to find production and shipping partners that could not only make her very specific products, but do so in a sustainable way that stayed true to Bite’s ultimate mission. After all, she went from planning to live in a van and travel around the country selling her sustainable toothpaste bits to launching a transformative and still-growing company that has taken the internet by storm and has left the big brands shaking in their boots.īite Toothpaste Bits was the company Lindsay never meant to start, but a viral video helped launch her full-time into the world of ecommerce after she went from 6,000-lifetime sales to 200,000 in a single week. Lindsay McCormick knows a thing or two about pivoting. The Fleet – Learn from the top drivers, managers, and executives innovating in fleet management today.Īpple Podcasts / Google Podcasts / Spotify.Hidden in Plain Sight – Hear from the executives and innovators working to solve humanity’s most complex problems.The Journey – It only takes one idea or one story to change the whole trajectory of your life, career, and work.IT Visionaries – Your #1 source for actionable insights, lessons learned, and exclusive interviews with CIOs, CTOs, and CISOs.Business X factors – Learn from the executives and leaders behind some of the world’s most innovative and exciting companies.Mission Daily – Learn at least one new thing each day that will help you level up your health, wealth, wisdom, and career.The Story – From the famous to the infamous, these are the backstories of people who changed the world.The Data Chief – Meet the world’s top data and analytics leaders transforming how we do business.Up Next In Commerce – Join host Stephanie Postles as she sits down with eCommerce leaders on the front lines of digital innovation.Marketing Trends – Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.Channels & Communities To Level Up Your Health, Wealth and Wisdom.
0 kommentar(er)
